AI SEO Agency vs In-House: Why You Should Start In-House First TL;DR An AI SEO agency optimises your brand to get cited and recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Hiring one is a good move, but not your first move. Spend a few weeks doing it in-house first: run your own brand through an AI visibility
Best White Label SEO Tools for Agencies TL;DR: White label SEO tools let an agency run reporting, audits, and dashboards under its own brand instead of a vendor's. In 2026 the thing that separates them is AI-search coverage, whether the tool shows clients how they appear in ChatGPT, Perplexity, Gemini, and Google AI
How to Track Your Brand in Google AI Overviews (AIO Tracking) TL;DR: Google AI Overviews appear at the top of search results when Google determines it has synthesized an answer to your query. Instead of clicking through ten blue links, users get a summarized answer, often with inline citations. For brands, this shift transforms visibility. You're no longer
Ecommerce GEO: how to optimize your store for AI search TL;DR E-commerce GEO (generative engine optimization) is the work of getting your products and category pages named and cited when people shop through AI answers on ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. It matters more for ecommerce than for most sectors because organic search is
Marketing skills for Claude: the best ones and how to use them TL;DR Marketing skills for Claude are reusable instruction packs, written as Markdown files, that teach Claude or Claude Code how to do a specific marketing job: an SEO audit, ad-account review, a content brief, a cannibalization check. The popular open-source packs are good starting points, but most
What is rank tracking and how it works TL;DR Rank tracking is how you monitor where your pages show up in search results for the keywords you care about, and how those positions move over time. It is the core feedback loop of SEO: it tells you whether your work is paying off. The catch in 2026