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Riccardo Montis

Riccardo Montis

Growth marketer with 8+ years of experience in SEO, AI visibility, and full funnel optimisation. Has helped scale tech companies across the US, UK, and Europe through organic growth, performance marketing, and AI search optimisation.
Marketing skills for Claude: the best ones and how to use them

Marketing skills for Claude: the best ones and how to use them

TL;DR Marketing skills for Claude are reusable instruction packs, written as Markdown files, that teach Claude or Claude Code how to do a specific marketing job: an SEO audit, ad-account review, a content brief, a cannibalization check. The popular open-source packs are good starting points, but most
03 Jul 2026 10 min read
What is rank tracking and how it works

What is rank tracking and how it works

TL;DR Rank tracking is how you monitor where your pages show up in search results for the keywords you care about, and how those positions move over time. It is the core feedback loop of SEO: it tells you whether your work is paying off. The catch in 2026
03 Jul 2026 9 min read
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