A practical guide to the metrics that measure AI brand visibility, how to track it across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and how to improve it.

AI visibility is how often AI engines like ChatGPT, Perplexity, and Google AI Overviews name and cite your brand. Here is what it means, how to measure it, and how to improve it.

TL;DR E-commerce GEO (generative engine optimization) is the work of getting your products and category pages named and cited when people shop through AI answers on ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. It matters more for ecommerce than for most sectors because organic search is

TL;DR Marketing skills for Claude are reusable instruction packs, written as Markdown files, that teach Claude or Claude Code how to do a specific marketing job: an SEO audit, ad-account review, a content brief, a cannibalization check. The popular open-source packs are good starting points, but most

TL;DR Rank tracking is how you monitor where your pages show up in search results for the keywords you care about, and how those positions move over time. It is the core feedback loop of SEO: it tells you whether your work is paying off. The catch in 2026